TotalMedia Theatre Net Edition

FREMONT, Calif.–(EMWNews)–ArcSoft, Inc. announced that ArcSoft TotalMedia Theatre™

Net Edition has been chosen by CCTV.com as the online media player to

bring the 2008 Beijing Olympics to viewers live on the Internet in China.

CCTV.com, China’s official internet/mobile

platform broadcast institution of the 2008 Olympics will be broadcasting

the Olympic Games live online for viewers in China. While allowing

viewers to watch the games anytime they want on the Internet, this

collaboration between CCTV.com and ArcSoft also ensures that the games

broadcasted are protected, preventing them from being misused.

“ArcSoft is pleased to partner with CCTV.com to bring this world-wide

event to millions of Chinese viewers,” said

George Tang, ArcSoft Vice President and General Manager of Video and

Home Entertainment Group. “With the exclusive

broadcasting right owned by CCTV.com, protecting the online contents

from being pirated is extremely important; TotalMedia Theatre Net

Edition was chosen for its strong security ability.”

TotalMedia Theatre Net Edition Key Features:

• OMA DRM 2.0 support

• IP region identification and access protection

• Supports http streaming playback

• Supports HD resolution

To view the Olympic Games online, visit http://2008.cctv.com/40/index.shtml

(available only to viewers in China). For more information on TotalMedia

Theatre Net Edition, visit http://www.arcsoft.com/products/tmtne.

About CCTV.com

CCTV.com is the new media service platform of China Central Television

(CCTV) and is the only organization that can authorize others air CCTV’s

content online. It holds a full network broadcasting license in China,

which includes web TV, mobile TV, and IPTV. In Dec 2007, CCTV.com signed

an agreement with the International Olympics Committee (IOC) on new

media broadcasting rights, thus becoming the official internet and

mobile phone broadcaster in China, Hong Kong and Macau for the 2008

Beijing Olympic Games.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia

technologies and applications across desktop and embedded platforms.

Working closely with major OEM manufacturers, ArcSoft offers a full line

of imaging and video solutions that enhance the features, performance,

and user experience of mobile phones, digital cameras, optical drives,

personal computers, and consumer electronics devices. For further

details, visit www.arcsoft.com.

© 2008. All rights reserved. ArcSoft and the

ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft

TotalMedia is a trademarks of ArcSoft, Inc. All other products and

companies named herein are trademarks of their respective owners.

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