Aria Systems Wins CRM Magazine’s 2008 “Rising Star” CRM Market Award

PHILADELPHIA, PA–(EMWNews – August 21, 2008) – Aria Systems Inc., the industry standard

and leading provider of on-demand billing and customer lifecycle management

solutions, has been selected by CRM magazine as a winner of its 2008

“Rising Star” CRM Market Award on the heels of a string of record-setting

first half-of-the-year product introduction and client acquisition and

implementation successes.

Aria Systems is one of an exclusive handful of 2008 “Rising Star” award

winners which includes Apple, a burgeoning player in the CRM industry;

Marketo, a software firm bridging sales and marketing; platform developer

nGenera; Ribbit, a provider of voice services; social-networking developer

Trampoline Systems; and the microblogging site, Twitter.

Announced in conjunction with the magazine’s destinationCRM 2008

conference, CRM magazine and the seventh annual CRM Market Awards honors

the vendors, consultants, and end-user companies focused on creating and

cultivating rewarding customer experiences and relationships through the

“sophisticated integration of people, processes, and technologies.”

“I am proud of earning CRM magazine’s ‘Rising Star’ award as it reflects

the hard work and accomplishments of Aria System’s employees on behalf of

our customers,” said Edward Sullivan, president & CEO, Aria Systems. “While

we’ve pioneered, defined, and lead the subscription billing space for the

past five years, winning this award in 2008 is a true testimonial to our

continuous innovation and growth.” Sullivan added, “Accomplishing

sustained, actually accelerating, success within the fast-evolving

Software-as-a-Service (SaaS) space reflects a high degree of insight,

experience, and discipline, laced with a true concern for the interests of

our clients — as well as the ability to adapt to change with ease, which

we have done many times over the years.”

Looking to the future, Sullivan noted, “Going forward, over the next year,

we will continue to redefine the on-demand billing and customer lifecycle

management market as we introduce waves of new products and services aimed

at improving the effectiveness of our clients’ businesses.”

In its press release announcing the winners, David Myron, editorial

director of CRM magazine said, “CRM magazine is pleased to present the 2008

CRM Market Awards to those companies and individuals who are raising the

bar in their customer relationship initiatives. These efforts are helping

companies streamline business processes, maximize profitability, and

provide more value to customers.” Myron added, “Congratulations to this

year’s award recipients. May they continue to raise the standard of CRM

excellence.”

Founded by Sullivan in 2003, Aria Systems provides enterprise-quality

billing and customer lifecycle management services for a mix of clients

ranging from large multinational companies converting to

a subscription-based business model to fast-growing SaaS and gaming

companies.

About Aria Systems

Aria Systems is the leading provider of subscription billing solutions and

offers the only “monetization platform” encompassing the full spectrum of

Billing and Customer Lifecycle Management services. The “monetization

platform” offers clients the on-demand billing industry’s most flexible

tool for accelerating revenue capture, optimizing cash flow, and enabling

actionable market intelligence while significantly reducing operating costs

throughout each phase of the customer lifecycle. Acknowledged as the SaaS

billing leader in terms of experience and execution, Aria manages and

maintains more than 1 million accounts and has processed more than 1

billion transactions since it began operations in 2003. With Hummer Winblad

and software billing icon Dave Labuda as investors, the company is based in

Media, Pa. (metropolitan Philadelphia), with offices in the San Francisco

bay area as well. For more information, visit www.ariasystems.com.