Chesapeake’s Newest Chick-fil-A Restaurant Opening April 10 Free Chick-fil-A for a Year Awaits First 100 Adults in Line at New Chick-fil-A Restaurant on Carmichael Way
2008-04-08 03:00:00
Chesapeake’s Newest Chick-fil-A Restaurant Opening April 10
Free Chick-fil-A for a Year Awaits First 100 Adults in Line at New Chick-fil-A Restaurant on Carmichael Way
CHESAPEAKE, VA–( EMWNews – April 8, 2008) – Chick-fil-A®, the nation’s second-largest
chicken restaurant chain, will reward those willing to wait in line for
Chesapeake’s newest stand-alone Chick-fil-A restaurant opening on April 10
by giving away $26,000 in free Chick-fil-A food to the first 100 adults in
line that morning.
A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be
awarded to each of
the first 100 adults, age 18 and older with identification, at the new
stand-alone restaurant at 205 Carmichael Way in Chesapeake. The line can
begin forming up to 24 hours prior to the opening, with the prizes being
given away on April 10 sometime between 6 a.m. and 6:30 a.m. The restaurant
will open immediately afterward.
Launched in 2003 to mark the opening of the chain’s first stand-alone
restaurant in Arizona, the First 100 Fans promotion continues to draw
Chick-fil-A raving fans from all over the country. Armed with tents,
computers, games and even swimming pools, campers turn the grand opening
event into an all-night tailgate party.
“When we started the First 100 Fans promotion we were stunned when someone
arrived
18 hours in advance and asked where he could wait in line,” said
Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of
openings. “Almost five years later, we’ve given away more than
$7 million in free Chick-fil-A food across the country to raving fans
who’ve braved snow, wind, rain and triple-digit temperatures to help us
celebrate the opening of each new Chick-fil-A.”
Chick-fil-A grand openings attract raving fans from around the country with
some traveling many hours and hundreds of miles from several states away to
take part in the festivities.
Derrick Ward has been selected as the franchised Operator of Chesapeake’s
newest stand-alone
Chick-fil-A restaurant. Ward, who grew up in Chesapeake, is relocating from
the chain’s restaurant at Greenbrier Mall. He and his wife, Karen, have
seven children and live in the Hickory – Great Bridge area of Chesapeake
where the new restaurant is located.
“Since its first chain restaurant opened more than 40 years ago,
Chick-fil-A has become synonymous with freshly prepared food and ‘my
pleasure’ customer service,” said Ward. “My team and I are eager to
continue that legacy at Chesapeake’s newest stand-alone location.”
The Chesapeake Chick-fil-A restaurant features warm colors and wood accents
as well as an indoor play area for children, including an interactive
section for toddlers. It is the fifth Chick-fil-A restaurant in Chesapeake.
With more quick-service customers saying they favor the ease of drive-thru
service, Chick-fil-A’s award winning drive-thru offers a convenient way for
Chick-fil-A customers to get their freshly prepared food on the go. The new
restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m.,
serving a full breakfast menu until 10:30 a.m.
QSR® magazine’s 2007 Best in Drive-Thru in America Survey found
Chick-fil-A top-ranked with a
95 percent score in order accuracy, a category that remains the most
important service criteria for drive-thru customers. With a majority of
survey participants saying service speed is second only to order accuracy,
Chick-fil-A finished second in service speed among chains with more than
two cars in the drive-thru.
Chick-fil-A has been recognized among the winners of the annual industry
survey for six consecutive years.
Truett Cathy developed the original Chick-fil-A boneless breast of chicken
sandwich in his 24-hour Dwarf House® diner near Atlanta in the early
1960s. The sandwich became so popular that Cathy opened his first
Chick-fil-A restaurant in Atlanta’s Greenbriar Mall in 1967. The chain has
grown to more than 1,384 locations in 37 states and Washington, D.C.
About Chick-fil-A Inc.
Chick-fil-A, Inc. reached more than $2.64 billion in sales in 2007. This
resulted in a 16.09 percent increase over the chain’s 2006 performance and
included an 8.47 percent same-store sales increase. It is the 40th
consecutive year of sales growth for the chain which plans to add 88
locations this year, including 70 stand-alone restaurants.
Credited with inventing the boneless breast of chicken sandwich and first
introducing the chicken nugget concept, Chick-fil-A serves nutritious and
freshly prepared food products in mall locations, stand-alone restaurants,
drive-thru-only restaurants, Chick-fil-A Dwarf House and Truett’s Grill®
full-service restaurants, and through licensed outlets in college campuses,
hospitals, airports, businesses and industrial sites. Information about
Chick-fil-A is available on the chain’s websites, located at
www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.
Contact: Brenda Green Chick-fil-A, Inc. 404.765.8064 Cindy Chapman 678.546.0494 /678.858.1325 (cell) |
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