HipCricket Extends Relationship with Katz Radio Group and Creates Partnership with Clear Channel Radio Sales to Provide Mobile Marketing Campaigns

2008-08-05 06:00:00

HipCricket Extends Relationship with Katz Radio Group and Creates Partnership with Clear Channel Radio Sales to Provide Mobile Marketing Campaigns

KIRKLAND, Wash.–(EMWNews)–HipCricket, a pioneering mobile

marketing company, today announced that it has renewed and expanded its

partnership with media sales and marketing firm Katz Media Group, a

division of Clear Channel Communications. The two-year relationship that

offers cutting-edge mobile marketing solutions for national advertisers

now includes Katz Medias Clear Channel Radio

Sales division.

HipCricket and Katz 360, the digital division of Katz Radio Group, have

executed campaigns for General Motors, Pizza Hut, Taco Bell and Coca

Cola. Powered by HipCricket, the Katz Mobile division is up over 100%

against 2007 end-of-year revenue.

The mobile SMS channel works as a perfect

complement to our terrestrial and digital audio assets by creating an

instant communication with listeners, and providing our advertisers

measured results by market, station and medium – right to point of sale,

said Brian Benedik, president, Katz 360, the parent of Katz Mobile. The

ROI of these mobile campaigns is significant, readily apparent and

easily measured.

The radio market is aggressively expanding

into multi-platforms that include online, on-demand, mobile, digital

broadcasts and much more, said Bob McCurdy,

president of Clear Channel Radio Sales. We

are delighted to join this partnership with Katz 360 and HipCricket so

we can expand our national mobile and SMS platform and offer national

advertisers the ability to integrate their traditional and digital

campaigns seamlessly.

Broadcast stations as well as brands are

driving revenue and engagement through mobile,

said Ivan Braiker, CEO, HipCricket. The

expanded arrangement with Katz Media, to now include Clear Channel Radio

Sales, will allow us to provide additional ROI-driven programs to the

countrys top broadcasters and advertisers.

About HipCricket

HipCricket drives new revenue and customer loyalty for broadcast

stations and consumer brands through strategic, creative and measurable

mobile marketing interactivity. Recognized as a pioneer by CTIA, the

preeminent wireless association, the mobile marketing software and

solutions company has delivered more than 17,000 successful campaigns

for customers including Clear Channel Radio, Premiere Radio Networks,

Sandusky Broadcasting, NBC, Coca Cola, Staples, Hersheys

and Jameson. With its unique technology and experienced,

customer-focused team, HipCricket produces interactive campaigns through

SMS, Mobile Web/WAP, and mobile advertising and now connects brands with

audiences they desire to reach via broadcast stations that are part of

the first comprehensive Hispanic Mobile Marketing Network. The company

is based in Kirkland, Wash. with additional operations in New York. More

information can be found at www.hipcricket.com.

About Katz Media Group

Katz Media Group, based in New York City, is the nations

only full-service media sales and marketing firm. A subsidiary of Clear

Channel Communications, the company serves multiple media platforms and

is the nations leading representative of

radio and television stations. Additional information about the company

is available at www.katz-media.com.

fama PR
Ed Harrison, 617-758-4144
hipcricket@famapr.com
or
Katz

Media Group
Michael Sherman, 212-424-6484
michael.sherman@katz-media.com

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