Hockey Player Signs with Essentia to Distribute Throughout Texas

NHL Alumni Jocelyn Guevremont decides to partner with the Texas division of budding Montreal based eco-friendly mattress company Essentia.

Montreal, Quebec (EMWNews) August 18, 2008 — NHL Alumni Jocelyn Guevremont decides to partner with the Texas division of budding Montreal based eco-friendly mattress company Essentia, after falling stick over puck for the Essentia collection of natural memory foam sleep products. www.EssentiaDirect.com

Jocelyn Guevremont

Montreal born, Guevremont won 2 memorial cups with the Junior Canadians and later spent 9 years in the NHL, during the Guy Lafleur and Ken Dryden era. Drafter 3rd pick to the Vancouver Canucks, he later dedicated much of his career to the Buffalo Sabres. As a defenseman who retired due to chronic shoulder pain, Guevremont knows a thing or two about sports injuries and the importance of proper back support and spinal alignment. That’s why, after hearing about Essentia’s outstanding comfort from his son, Guevremont just had to try it out himself. So he took his son’s word for it, bought a mattress and the rest is Essentia history.

“I was very excited about the product, about the quality of comfort and quality of support and health benefits the Essentia products offer, so I couldn’t wait to get involved,” said Guevremont.

“There was a level of comfort that I’d never experienced before from a mattress or a pillow,” says Guevremont about the harmony of sleeping on an Essentia bed. “Athletes sweat a lot in their sleep and the natural memory foam helps control my body temperature rather than elevate it by creating a humid and sticky environment. When I move at night, my wife doesn’t feel it so it doesn’t wake her up, and what’s most important to both of us is that we’re breathing in fresh air rather than toxic chemicals while we sleep.”

Guevremont may have hung up his skates, but he hasn’t yet retired. He loves his Essentia mattress so much that he’s inviting all of Texas to get into bed with him. Representing his hometown within the state of Texas, Guevremont plans to launch 25 Essentia stores all across the state within the next five years.

For direction to the Essentia Dallas store location please visit:
www.essentiadirect.com/locations/dallas

For more information, please contact:

Dena Zakaib

Marketing and Public Relations

Essentia

Tel: 1-866-661-3071

Web site: www.myessentia.com

Email: dena @ myessentia.com