lani – dig your dog® Green Dog Grooming Products Reduce Carbon Footprint

Green is more than a color at lani – dig your dog: it’s how we make our stuff. Our dog grooming products are made with 100% natural, mostly organic, locally sourced (when possible) ingredients. We use recycled and recyclable packaging. And, we manufacture and distribute from one location to minimize our carbon footprint.

New York, NY (EMWNews) August 21, 2008 — lani – dig your dog is proud to announce its green dog grooming products are reducing the carbon footprint.

With more than 60 million dogs¹ registered in nearly a third of US homes, Americans spend over $43 billion on our canine pals every year – with over a $2 billion annual spend on dog grooming products alone.² And, get this, 39% of dog custodians boast more snapshots of their beloved pooch than of their spouse or significant other.

Clearly, American dog owners seriously dig their dogs, which is why in the fall of 2006 lani – dig your dog introduced the only line of hip, upscale, hypo-allergenic, green dog grooming products. They smell great, are made in the US, and are people-tested and pet approved. Simply put, we’ve got great stuff for dogs and the people who dig them.

Green is more than a color at lani – dig your dog: it’s how we make our stuff. Our dog spa products are made with 100% natural, mostly organic, locally sourced (when possible) ingredients. We use recycled and recyclable packaging. And, we manufacture and distribute from one location to minimize our carbon footprint.

Green means giving back locally, regionally and globally:

• locally to no-kill shelters across the US, giving the world more dogs to love
• regionally in New York and South Carolina where our products are conceived, deigned and produced, taking care of our own
• globally to Mother Nature by manufacturing in a facility that is carbon neutral in its emissions

lani – dig your dog co-founder Peter O’Kuhn explains, “Producers of consumer products have an obligation to understand the short- and long-term effects of what they produce on people and on the environment. Our vision was to create products that are good for pooches, people and the planet. And, we did so by deciding to manufacture in the US to ensure our products were green and of the highest quality.”

Co-founder Antonio Poglianich adds, “We wanted bath time to make for healthier dogs and happier people, so we designed the line to evoke “pet experiences” — places that people and their pups love to be — while addressing common skin and coat challenges.”

Each experience in the lani – dig your dog grooming product line includes a shampoo, conditioner and body spray. All result in great smelling dogs, while targeting specific pet care issues.

BEACH – designed for dogs with extra sensitive skin, reminds us of chasing sticks into the surf and snoozing under an umbrella with a happy pup.
PARK – perfect for pampered pooches, reminds us of chasing squirrels, playing fetch and picnicking under the tree with a tired pooch.
WOODS – great for pups who dig getting dirty, reminds us of crunching through leaves with the sun on our shoulders and a great pup at our side.

Check us out Saturday, August 23 and Sunday August 24 at Pet Fashion Week New York 2008, Booth P 123 at the Metropolitan Pavilion and Altman Building, 125 -135 West 18th Street, New York, N.Y. or visit http://www.lanidigyourdog.com for more information.

¹ The American Veterinary Medial Association

² Pet Industry Market Update