NORWALK, Conn., July 30 /EMWNews/ -- With one month to go before the

opening of the 2008 Western Foodservice & Hospitality Expo, more than 300

multi-unit operators have already registered to attend the Show. Restaurant

and foodservice establishments that will be seen walking the aisles include

21 Choices Frozen Yogurt, Baja Fresh Mexican Grill, California Pizza

Kitchen, Coffee Nutz, Cohn Restaurant Group, Del Taco, Disneyland, Golden

Vine Winery, Good Stuff Restaurants, Hilton San Diego, Masala Bowl, Naples

Rib Company, The Cheesecake Factory, Yoshinoya America Inc, and many more.

The Expo will be held at the Los Angeles Convention Center, from August 23

through August 25, 2008.



    "We appreciate when restaurateurs and foodservice professionals take

time away from their businesses to attend this important industry event,"

said Ron Mathews, Industry Vice President, Reed Exhibitions, producers of

the event. "We are always thrilled to welcome multi-unit operators to the

Expo; their presence adds tremendous value to the Show."



    Attendees will find a variety of educational opportunities that are

part of the Ferdinand Metz Foodservice Forum. A Keynote Address for

multi-unit operators will feature Mark Sanborn, best-selling author of The

Fred Factor, the foodservice industry's chosen leader who has delivered

successful principles to Burger King, Doubletree Hotels, Marriott,

McDonald's, Multifoods, Pepsi, Subway, Wendy's and more! In this

presentation, Mark Sanborn relates the four principles of injecting passion

into work and life through the story of Fred, his Denver postman, and

others like him. Sanborn says, "Fred is the type of person whom we interact

with that leaves us in awe of their work and the experience we just had

with them."



    Attendees will also want to make time to attend The BarFly Group

sessions (each a $295 value), which will be complimentary this year. Chris

Weinberg, CEO of The BarFly Group, a national Restaurant Consulting and

Operations Management Company will present P & L Management Made Easy and

Staying Alive in Today's Economy: 5 Sure Fire Steps to Control Costs.



    A visit to the Expo will provide attendees with the latest trends and

information to meet specific business challenges as well as the chance to

taste new foods and beverages, and see equipment and solutions that will be

featured on the show floor by 650 exhibiting companies showcasing

everything for the front and back of a restaurant and foodservice

establishment. In addition to Mark Sanborn's keynote presentations, Nolan

Bushnell, founder and former CEO of Atari Corporation and Chuck E. Cheese's

Pizza Time Theatre and CEO of uWink, and Ted Balestreri, owner of The

Sardine Factory will also be featured speakers.



    The 2008 Western Foodservice & Hospitality Expo will be held Saturday,

August 23 - Monday, August 25, 2008 at the Los Angeles Convention Center.

The Show is produced and managed by Reed Exhibitions, and sponsored by the

California Restaurant Association. For more information, call 800-840-5612

or visit http://www.westernfoodexpo.com.