PrecisionAds Selects GlobalLogic’s Version 1.0 Service

GlobalLogic and PrecisionAds Will Develop Next Generation Ad-Targeting Solution for the Print Advertising Industry

VIENNA, VA–(EMWNews – August 11, 2008) – GlobalLogic, the leader in global product

development services for technology companies, has partnered with

PrecisionAds to change the traditional business model for print

advertising. As part of the partnership, GlobalLogic will work with

PrecisionAds to develop a web-enabled solution for the print advertising

industry.

PrecisionAds transforms newspapers from mass media to targeted media, opens

new revenue streams for troubled newspapers and creates an affordable,

targetable, and measurable advertising medium for small businesses that are

typically priced out of the advertising market.

“We will provide an intuitive, web-based solution that will enable small

and medium businesses (SMB) to launch marketing programs that effectively

target audiences that are geographically and demographically appropriate,”

said John Dowd, chief executive officer of PrecisionAds. “We chose

GlobalLogic because it specializes in software product development and has

a proven record of successfully working with the consumer and media

industries.”

“We are convinced that this jointly-developed offering will provide the

print industry a radical improvement over the traditional model. While the

vision for this innovation was ours, we had no expertise in building an

engineering team. Our partnership with GlobalLogic has been a fantastic

answer to that problem, affording us speed-to-market and expertise that

would have been impossible to generate otherwise.”

Sachin Saxena, vice president of new venture services for GlobalLogic,

explained: “There is an increasing demand for innovative software solutions

that measurably improve how advertisers reach their audience. GlobalLogic’s

focus on meeting the distinct requirements of early-stage product

development will help PrecisionAds significantly reduce the risk and the

time to market associated with bringing a disruptive solution to the

marketplace.”

The GlobalLogic Version 1.0(SM) offering enables both domain experts and

established companies to launch technology-enabled businesses that will be

“fabless” from the start

(http://www.globallogic.com/focusareas/ver_overview.shtml). GlobalLogic

takes ownership of the product engineering, development processes, platform

and product architecture, allowing companies to focus on the other aspects

of a successful product launch such as strategy, marketing, customer

acquisition, go-to-market challenges and the demands of ever-changing

markets.

Dowd commented on the GlobalLogic Version 1.0 Ecosystem: “In addition to

world-class product engineers, processes and platform, GlobalLogic has also

brought the kind of support infrastructure you typically associate with an

incubator — introductions to advisors, partners and capital, as well as

support with business strategy. They have a great team and add immense

value — a true, broad partnership that has far exceeded our initial

expectations. The entrepreneur’s role is a challenging one, as is

well-known, but GlobalLogic’s ‘fabless’ approach to software engineering

and its ever-growing ecosystem effectively removes a tremendous amount of

risk and complexity. It makes you wonder why you’d ever do a start-up any

other way.”

GlobalLogic focuses on software product R&D for technology companies, not

IT services (http://www.globallogic.com/aboutus/overview.shtml). It employs

thousands of software engineers in the U.S., India, China and Eastern

Europe to help its clients deliver quality software products to market

faster than they could on their own.

The company’s service offerings are designed to deliver value to clients

within each stage of a technology company’s growth: version 1.0, start-up,

emerging and established. Because each stage involves both similarities

and differences in product development and support requirements,

GlobalLogic’s services are designed to increase product quality while

dramatically reducing timelines and operating costs within the stage.

About GlobalLogic

The leading specialist in providing global software product development

services, GlobalLogic, Inc., partners with emerging and established

technology companies to help them bring great software products to market

in less time and at less cost. GlobalLogic has developed a unique

joint-venture model of partnering with technology companies to create a

dedicated global delivery center. The software R&D engineers located in our

centers in the U.S., India, China and Ukraine serve as virtual extensions

of our client’s local development teams. In other cases where the client

does not have any internal engineering staff, GlobalLogic provides a

“fabless” partnership from the start, with GlobalLogic taking ownership of

the product engineering, platform and architecture. This allows companies

to focus on the other aspects of a successful product launch such as

strategy, marketing, customer acquisition, go-to-market challenges and the

demands of ever-changing markets. By leveraging our global facilities,

world-class engineers and state-of-the-art tools and processes, companies

can increase the quality of their software products while dramatically

reducing timelines and operating costs — often by 30 percent or more.

GlobalLogic has ongoing partnerships with more than 150 technology

companies in product vertical markets that include Consumer, Mobile,

Telecom, Healthcare, Enterprise and Embedded. It has completed more than

300 major products in the last 12 months with a better than 95 percent

on-time delivery record. Over the last seven years, GlobalLogic has helped

its clients release over 1,000 software products. Its clients include

innovative technology companies such as Autodesk, Broadsoft, Electronic

Arts, Intalio, Motorola, NextPoint, PrecisionAds, Vertica and Yahoo!.

GlobalLogic, an Inc. 500 company, has been ranked as one of the 10 best

places to work in India by IDC, a Top 3 Technology Employer in Ukraine by

Hewitt Associates, and was recognized by InfoWorld for distributed Agile

software product development excellence. GlobalLogic is headquartered in

Vienna, Virginia and has European headquarters in London, U.K. The company

has global delivery centers throughout the U.S., India, Ukraine and China

and employs thousands of professionals worldwide.

Media Contact: Liz Haas Atomic PR for GlobalLogic 415.402.0230 liz (at) atomicpr.com