North Carolina Marketing Firm MicroMass Named One of Top 60 Healthcare Agencies in U.S.

              Rankings Published by Medical Marketing & Media



    CARY, N.C., July 15 /EMWNews/ -- MicroMass Communications, Inc., a

leader in behavioral science-based relationship marketing, is ranked one of

the nation's top 60 healthcare firms in Medical Marketing & Media's annual

"Agency Issue" review, published this month.



    The rankings, based on estimated revenue for 2007, place MicroMass

among some of the largest advertising powerhouses in the country and

underscore the value of the agency's unique services. MicroMass specializes

in applying behavioral science -- the study of how individuals make

decisions, communicate and act -- to the development of relationship

marketing campaigns that build strong, influential bonds between customers

and brands.



    "This is what sets us apart from other agencies and fuels our success,"

said Jay Bigelow, president of MicroMass. "Teaming trained behaviorists

with seasoned strategists, creatives, account managers and a full digital

staff gives us unrivalled capabilities in generating true engagement with

customers."



    The agency's financial growth is linked to its parallel growth in

accounts, physical space and staff. MicroMass won seven new assignments in

2007.



    The company also doubled the size of its headquarters in Cary, N.C.,

and opened a new "pharma corridor" office in Morristown, N.J. Strategic new

hires, including key senior-level additions to its leadership team, have

strengthened the agency's human capital and positioned MicroMass for

continued growth and expansion.



    Founded in 1994, MicroMass has experience in more than 30 therapeutic

categories and a client list that includes Auxilium, Bowflex,

GlaxoSmithKline, Johnson & Johnson, LabCorp, Merck, Novartis, Salix, Shire

and UCB Pharma. Agency services include behavioral science research and

strategy; professional and consumer relationship marketing; strategic

account planning; creative strategy development and execution; measurement

and outcomes analysis; and systems integration, technical deployment and

database services.




    For additional information on MicroMass, visit http://www.micromass.com .



    CONTACT:  Julie Laitin (212) 286-2424      Cynthia Amorese (908) 665-8072

              Email: [email protected]   Email: [email protected]