NEW YORK–(EMWNews)–SMS will continue to maintain its lead as the highest revenue generator

across all messaging categories, providing global service revenues of

$177 billion in 2013. But in a recent report from ABI Research, regional

differences will determine the success of messaging expansion into the

Web, advertising, and the incorporation of mobile messaging within

social networking media.

“Innovative companies are exploring

opportunities for expanding mobile messaging access to Web sites as well

as targeting customers with content and ads,”

says principal analyst Dan Shey. “To be

successful with these enhanced services, companies that supply mobile

messaging products and services must understand the regional

distributions for customer type, payment preferences, message delivery

method, and usage.”

For instance, developed regions of North America and Europe have the

highest messaging ARPUs, and send the most messages from the computer to

the mobile device using IM; Asia-Pacific subscribers sign up for the

most SMS alert services; and Latin Americans are heavy SMS users, but

prefer pay-as-you-go for all messaging services.

Additionally, these regional differences will cause established

messaging suppliers to reevaluate their business models.

“Device vendors and messaging platform

suppliers serving the global market will have to manage across markets

where growth is king – and other markets where

product differentiation is king,” continues

Shey. “This is a great time for smaller

companies to develop new products and services individually and in

partnerships to serve the niche needs of a region or country.”

In a recent report entitled Mobile

Messaging Services

(http://www.abiresearch.com/products/market_research/Mobile_

Messaging_Services),

ABI Research examines the messaging market across five common platforms:

SMS, MMS, voicemail, IM, and e-mail/unified messaging. It details the

drivers not only from the consumer and business end-user perspectives,

but also from the key supply-side players, including device vendors,

operators, and middleware providers. The report highlights developments

and recent activity with mobile messaging services at the regional level

and the ramifications for the future. Forecasts are offered for

revenues, ARPU, customers, penetration, and usage for SMS and MMS

services, along with e-mail and IM platforms. Distribution by type of

delivery and payment method is also supplied for the data messaging

services platforms.

It forms part of three ABI Research Services: Business

Mobility

(http://www.abiresearch.com/products/service/Business_Mobility_

Research_Service),

Consumer

Mobility

http://www.abiresearch.com/products/service/Consumer_Mobility_

Research_Service),

and Mobile

Content

(http://www.abiresearch.com/products/service/Mobile_Content_

Research_Service).

ABI Research is a leading market research firm focused on the impact of

emerging technologies on global consumer and business markets. Utilizing

a unique blend of market intelligence, primary research, and expert

assessment from its worldwide team of industry analysts, ABI Research

assists hundreds of clients each year with their strategic growth

initiatives. For information, visit www.abiresearch.com,

or call +1.516.624.2500.

Long URLs in this release may need to be copied/pasted into your

Internet browser’s address field. Remove the extra space if one exists.

Major Newsire & Press Release Distribution with Basic Starting at only $19 and Complete OTCBB / Financial Distribution only $89

Get Unlimited Organic Website Traffic to your Website 
TheNFG.com now offers Organic Lead Generation & Traffic Solutions