2008-07-15 08:00:00
Breaking International News From AFP Now Available on Any Mobile
Device With Internet Access Via AvantGo
DUBLIN, Calif.–(EMWNews)–Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in
mobile messaging services, today announced it has teamed with Agence
France-Presse (AFP), a global news agency, to deliver global news
content to users of Sybase 365™ AvantGo®.
Continuing its commitment to enable users to choose what they want to
read, when they want to read it, Sybase 365’s
collaboration with AFP will put global news from the world’s
oldest established news agency on any mobile device at no additional
charge to the end-user.
“There’s no question
mobile devices continue to play an increasingly important role in
keeping consumers connected to the news, information and people they
care about,” said Gilles Tarot, marketing
director for AFP in North America. “Ensuring
our readership has access to our global news content in the manner that
best suits their needs — be it in print,
online or mobile through AvantGo — was the
next logical step for us.”
“The continued expansion of news content on
AvantGo is a win-win situation — allowing
consumers greater choice in content, and content providers a wider
distribution channel,” said Michael Kurtzman,
managing director of mobile advertising for Sybase 365. “For
added flexibility, we’re making the AFP
channel available in both a browser and downloadable client —
allowing users to view news in an online or offline format.”
Sybase 365 AvantGo provides media content partners and advertisers with
a turnkey, ad-funded mobile distribution solution without the cost of
building an initial mobile audience or advertiser network, and provides
advertisers with reach into a highly desirable mobile audience.
Providing over 800 media sources for users to choose from —
ranging from niche hobby magazines to blogs and breaking global news,
AvantGo is the largest provider of web content for mobile devices.
Sybase 365 AvantGo can be accessed by visiting www.avantgo.com.
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader
in mobile messaging interoperability, the delivery and settlement of SMS
and MMS content, mobile commerce and enterprise-class messaging
services. Processing more than 100 billion messages per year, Sybase 365
reaches more than 700 mobile operators and 2.4 billion subscribers
around the world. For more information, visit: www.sybase.com/365.
About Sybase 365 AvantGo
AvantGo is a free mobile service from Sybase 365 that delivers rich,
personalized mobile Websites to smartphones and PDAs. Today, hundreds of
major brands, including BMW, CNET, HP, Jeep, Microsoft, The New York
Times, Reuters, and Rolling Stone leverage AvantGo to target a highly
desirable demographic of millions of registered users. AvantGo offers
the convenience of anywhere, anytime access, seamlessly supporting both
wireless and “sync and go”
connectivity.
Join Sybase August 4-8 at Mandalay Bay Resort and Casino in Las Vegas
for TechWave 2008, Sybase’s annual user
conference. For more information, visit http://www.sybase.com/techwave.
About AFP
AFP maintains a network of journalists and photographers in 165
countries covering events 24/7. The AFP brand guarantees editorial
quality and reliability built since the agency was founded in 1835. It
offers text, pictures, graphics, animated graphics and video as well as
multimedia content in seven languages. AFP covers all the news
worldwide, from politics and diplomacy to economy and finance, sports
and culture to science, technology, health and people. Its clients
include the world’s major media organizations as well as corporations,
governments and international agencies. Its services are edited at
regional centers in Paris, Nicosia, Washington DC, Montevideo and Hong
Kong.
For more information about AFP, please go to www.afp.com.
Sybase, Sybase 365 and AvantGo are trademarks or registered
trademarks of Sybase, Inc. or Sybase 365, Inc. ®
indicates registration in the United States of America. All other
company and product names mentioned may be trademarks of the respective
companies with which they are associated.
Statements concerning Sybase 365’s future
prospects, products and business relationships are forward-looking
statements that involve a number of uncertainties and risks and cannot
be guaranteed. Factors that could ultimately affect such
statements are detailed from time to time in the Sybase, Inc.
consolidated Securities and Exchange Commission filings, including but
not limited to its annual report on Form 10-K and its quarterly reports
on Form 10-Q (copies of which can be viewed on the Company’s website).
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