NEW YORK & ROSEMONT, Ill.–(EMWNews)–aloha! Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its

much-anticipated new lifestyle brand, aloft^SM

hotels, today announced the opening of aloft Chicago O’Hare

Airport. Only 1.5 miles from Chicago’s O’Hare

Airport and just 20 minutes from downtown Chicago, aloft Chicago O’Hare

Airport will offer a fresh, fun and affordable way to visit Chicago

and the immediate area.

In the same way that W Hotels broke through the clutter of conformity in

the upscale hotel arena in 1998, aloft is shaking up the lodging

industry with high design at an affordable price point, accessible

technology, style and a social atmosphere.

“We are all abuzz to open in Illinois only

minutes from O’Hare Airport,”

said Brian McGuinness, Global Brand Leader of aloft and Element

hotels worldwide. “Guests traveling to

Chicago for business or pleasure won’t have

to settle for one or the other, thanks to aloft. Our bar w xyz^SM

is sure to be a hub of activity for locals and visitors alike, and our

1250 square feet of meeting space will inspire even the most jet-lagged

business traveler.”

“Continental Properties was chosen as one of

the preferred developers for Starwood’s aloft

brand because, like Starwood, we believe many business and pleasure

travelers hunger for a fresher, more contemporary and design-aware

lodging experience,” stated Paul Seifert,

Vice President for Continental Properties. “They

also look for opportunities for social interaction, either deliberately

or casually. aloft provides those settings—it

has a chemistry and style that is totally unique.”

“We are excited to be opening our first aloft hotel at the Chicago

O’hare Airport this year with three more opening later this year in the

Dallas area,” said Dave Johnson, CEO, Aimbridge Hospitality. “We have

enjoyed a successful relationship with Starwood and look forward to a

great future with them.”

Other aloft airport hotels are scheduled to open at the

Philadelphia, Charleston, Portland, Washington-Dulles and Denver

International Airports.

At aloft, Savvy travelers can read the paper, work on their

laptops via complimentary hotel-wide wireless Internet access, play a

game of pool or grab a drink with friends at re:mix ^SM,

the communal lobby area featuring the sassy w xyz bar. The re:charge

^SM fitness center and splash, the indoor

pool, give travelers options to de-stress and re-energize, while re:fuel

by aloft^SM, a one-stop food and beverage

area, offers sweet, savory and healthy food, snacks and beverages to

grab & go, 24 hours a day. Not just a pretty space, aloft is

committed to the environment through its eco-friendly green program,

which offers such eco-friendly amenities as preferred parking for hybrid

cars and a greener-saline solution in the splash indoor pool.

Guest rooms feature urban-influenced design, while the centerpiece of

each aloft room is an ultra-comfortable plush platform bed.

Loft-like nine-foot ceilings and oversized windows create a bright, airy

environment. Large, stylish bathrooms complement the guest experience

with oversized walk-in showers and amenities created by Bliss®

Spa. Each aloft room is also a combination high-tech office and

entertainment center, featuring wireless Internet access and plug &

play, a one-stop connectivity solution for multiple electronic

gadgetry such as PDAs, cell phones, mp3 players and laptops – all linked

to a large, flat-panel HDTV-ready television for optimal sound and

viewing.

Guests of aloft can book their stay directly through www.alofthotels.com

which features the best rate guarantee. Guests also may book through

their local travel agents. In addition, during the year of aloft

hotel’s launch—2008—members

of the Starwood Preferred Guest program can earn an unprecedented 8

Starpoints for every U.S. dollar spent (quadruple the base earning) when

they register and then book a stay at any aloft hotel worldwide

until December 31. Members of the award-winning and industry-leading

Starwood Preferred Guest program currently earn two points for every

dollar spent at a participating Starwood hotel. After racking up their

Starpoints, SPG members can redeem their points for free nights with no

blackout dates at more than 860 hotels and resorts worldwide. The offer

is designed to celebrate the opening of aloft, the eighth hotel

and lifestyle brand to join the Starwood Preferred Guest loyalty program.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel

and leisure companies in the world with approximately 900 properties in

more than 100 countries and 155,000 employees at its owned and managed

properties. Starwood Hotels is a fully integrated owner, operator and

franchisor of hotels, resorts and residences with the following

internationally renowned brands: St. Regis®,

The Luxury Collection®, W®,

Westin®, Le Méridien®,

Sheraton®, Four Points®

by Sheraton, and the recently launched Aloft^SM,

and Element^SM. Starwood Hotels also owns

Starwood Vacation Ownership, Inc., one of the premier developers and

operators of high quality vacation interval ownership resorts. For more

information, please visit www.starwoodhotels.com.

Continental 191 Fund LLC

Continental Properties Company, Inc. is a national real estate

development company headquartered in suburban Milwaukee, Wisconsin and

with offices in Ohio, Florida and Arizona. Founded in 1979 and still

privately held, Continental has grown from a small real estate company

to a major presence in the development industry. Continental Properties

has successfully completed over 100 retail, multifamily and lodging

projects in 22 states throughout the U.S. Our wealth of staff and

financial resources, superior thinking, and industry insight are the

tools we employ to create attractive and successful developments that

benefit our tenants and enhance the communities we serve. For more

information, visit www.cproperties.com.

Aimbridge Hospitality, L.P

Aimbridge Hospitality is a hotel real estate and management company

created to identify investment opportunities throughout the United

States. Aimbridge provides management, asset management, capital

renovation, supervision, accounting and consulting services for its

strategic partners. Aimbridge currently operates hotel properties in the

Embassy Suites, Doubletree, Hilton Garden Inn, Hampton Inn & Suites,

Sheraton, Hyatt and Wyndham brands. Aimbridge also manages a number of

independent hotels, including the Phoenix Inn & Suites brand of hotels

and has several projects under development in the Starwood, Marriott and

Hilton enterprises. For more information on Aimbridge Hospitality,

please visit the company’s Web site at www.aimbridgehospitality.com.

(Note: This press release contains forward-looking statements within the

meaning of federal securities regulations. Forward-looking statements

are not guarantees of future performance or events and involve risks and

uncertainties and other factors that may cause actual results or events

to differ materially from those anticipated at the time the

forward-looking statements are made. These risks and uncertainties are

presented in detail in our filings with the Securities and Exchange

Commission. Although we believe the expectations reflected in such

forward-looking statements are based upon reasonable assumptions, we can

give no assurance that our expectations will be attained or that results

and events will not materially differ. We undertake no obligation to

publicly update or revise any forward-looking statement, whether as a

result of new information, future events or otherwise.)

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