William Mills Agency Adds Social Mobilization Pioneer, WeTheCitizens, To Client Roster

ATLANTA–(EMWNews)–William Mills Agency, a leading technology and financial industry public

relations provider, announced today that it has been selected as the

strategic public relations agency of record for Atlanta-based

WeTheCitizens™, creator of the Wildfire Social

Mobilization Platform.

Founded in 2005, WeTheCitizens’

recently-launched Wildfire platform drives real-world action through

online networks, helping volunteers and/or donors to collectively

self-organize in support of cause-oriented organizations. WeTheCitizens’

platform leverages social networking technology to grow an organization’s

base of supporters through the personal networks of existing supporters.

“WeTheCitizens is unique in that it enables

cause-oriented organizations to go beyond the established social

networking model and effectively generate real-world action through

online networking,” said Caleb Clark, founder

and CEO of WeTheCitizens. “We have a proven

solution that is applicable in a variety of markets and we look forward

to working closely with William Mills Agency as a strategic partner to

help us successfully communicate our value proposition.”

“WeTheCitizens is at the forefront of

redefining the role of the Internet in helping grassroots and

cause-based organizations thrive and William Mills Agency is passionate

about working with such forward-thinking companies,”

said William Mills III, CEO of William Mills Agency.

About WeTheCitizens

Atlanta-based WeTheCitizens is the creator of the Wildfire Social

Mobilization Platform, which drives real-world action through online

networks, helping volunteers to collectively self-organize in support of

cause-oriented organizations. Founded in 2005, WeTheCitizens uses its

Web 2.0-based technology to connect supporters (volunteers or donors) to

causes using social networking principles, mobilize them with Wildfire’s

Custom Actions, and score and rank each individual’s

contribution with its patent-pending Personal Impact Engine. To learn

more about WeTheCitizens, call (888) 840-0007 or visit http://www.wethecitizens.com.

About William Mills Agency

William Mills Agency was founded in 1977 and promotes companies that

sell a variety of products or services in a number of highly specialized

vertical markets. The Atlanta-based agency represents more than 70

companies throughout North America and Europe. For more information,

please visit www.williammills.com.

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