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Worldwide In-Text Leader Vibrant Media Expands in London; Top Talent in Sales and Publishing from Microsoft and Google Join Contextual Ad Juggernaut

2008-07-24 02:00:00

Worldwide In-Text Leader Vibrant Media Expands in London; Top Talent in Sales and Publishing from Microsoft and Google Join Contextual Ad Juggernaut

LONDON (EMWNews) July 24, 2008 —

Vibrant Media, the world leader in contextual advertising, has announced

the expansion of its London office to accommodate its growing business

in Europe, Russia and Asia. Top-tier talent join the company as its

business continues to accelerate and contextual advertising based on

keywords increasingly becomes a significant piece of the marketing mix.

Vibrant, which was founded in 2000, currently reaches 125 million users*

each month and has doubled its revenue every year for the last five. New

hires include:

Jonathan Baron joins Vibrant as the new Vice President of

International Sales where he will lead pan-European sales as well as

new territories including Russia, Eastern Europe and Asia. Before coming

to Vibrant, Baron served as Microsoft Advertisings

Asia Regional Sales Director and then led the Multinational Sales force

for the U.S., EMEA and Asia. Prior to that, he headed pan regional

sales in Asia for MSN. Jonathan got his start in the publishing business

at United News Media, EMAP and IPC.

News ImageNaomi Ferguson brings extensive knowledge and experience to

Vibrant as Head of Technology Client Sales. Previously, Naomi

managed the technology, telecoms and gambling categories at AOL. Prior

to that, Naomi worked at the Financial Times where she was Group Head of

Technology Client Sales.

Carl Jordan comes to Vibrant as Director of Publisher

Solutions Europe. He will lead the relationship with publishers and

extend Vibrants reach by solidifying its

position as the partner of choice for publishers across Europe. Carl

comes from Google where he was responsible for providing discovery,

monetisation and commerce solutions to media and publishers within the

EMEA region. The portfolio of products included Google Websearch,

Adwords, News, Maps, AdSense and Checkout. Before that, Carl was Head of

Agency Sales UK for Yahoo Search Marketing (formerly Overture) and prior

to that he was the Agency Sales Manager for Emap Metro Online.

Sheila Williams, Vibrants new Publisher

Solutions Director UK, comes from Associated Northcliffe Digital

where she served as Head of Digital Partnerships. Sheila has worked in

publishing for over 14 years, most of that online. Her broad experience

includes selling display advertising on some of EMAPs

leading consumer magazines, agency sales across The Times and Sunday

Times, sponsorship and promotions across IPC brands.

Says Craig Gooding, Vibrant COO and Co-founder, We

have nearly doubled our staff in London over the last six months in

order to grow our existing European businesses and break into new

markets in Russia, Eastern Europe and Asia. These high powered hires

will, on the one hand, help grow our premium publisher network to

deliver significant incremental revenues for our publisher partners and,

on the other hand, deepen and expand our relationships with advertisers

to deliver a suite of solutions based on our proprietary contextual

technology.

Other new hires in the London office include: Matt Boak as Senior

Account Manager, Alex Davies as Account Manager, Emmy Lacey

as Account Manager, Tom Pepper as Account Manager, Fiona Salmon

as Account Director, Fola Sullivan as Account Director and Anna

Tracey, who returns to head the UK Sales team.

About Vibrant Media

Vibrant Media, a world

leading contextual advertising network, gives marketers the opportunity

to deliver highly targeted, use-initiated advertisements within the text

of premium Web content. The company works closely with advertisers,

agencies and Web publishers to plan, buy, deliver and optimise

contextual campaigns across 3,500 premium publisher websites. Reaching

more than 125 million unique users per month, Vibrant Media manages more

than five hundred billion words and phrases per month, for top

advertisers such as Sony, Microsoft, HP, IBM, Universal Pictures and

Adidas. The company was founded in 2000 and has offices in London, New

York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than

200 employees. The Company’s rapid growth has been recognised by both

the Inc. 500 and Deloitte Fast 50 list and most recently by the Media

Momentum awards where Vibrant won the ‘Uniqueness of Offering’ category.

For more information, visit:

www.vibrantmedia.com, www.vibrantmedia.co.uk,

www.vibrantmedia.de, www.vibrantmedia.fr,

*Comscore May 2008

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Jordan Taylor

Jordan Taylor is Sr. Editor & writer from San Diego, CA. With over 20 years and 2650+ articles edited rest assured your Press Release will see traction.

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