Worldwide In-Text Leader Vibrant Media Expands in London; Top Talent in Sales and Publishing from Microsoft and Google Join Contextual Ad Juggernaut
2008-07-24 02:00:00
Worldwide In-Text Leader Vibrant Media Expands in London; Top Talent in Sales and Publishing from Microsoft and Google Join Contextual Ad Juggernaut
LONDON (EMWNews) July 24, 2008 —
Vibrant Media, the world leader in contextual advertising, has announced
the expansion of its London office to accommodate its growing business
in Europe, Russia and Asia. Top-tier talent join the company as its
business continues to accelerate and contextual advertising based on
keywords increasingly becomes a significant piece of the marketing mix.
Vibrant, which was founded in 2000, currently reaches 125 million users*
each month and has doubled its revenue every year for the last five. New
hires include:
Jonathan Baron joins Vibrant as the new Vice President of
International Sales where he will lead pan-European sales as well as
new territories including Russia, Eastern Europe and Asia. Before coming
to Vibrant, Baron served as Microsoft Advertising’s
Asia Regional Sales Director and then led the Multinational Sales force
for the U.S., EMEA and Asia. Prior to that, he headed pan –regional
sales in Asia for MSN. Jonathan got his start in the publishing business
at United News Media, EMAP and IPC.
Naomi Ferguson brings extensive knowledge and experience to
Vibrant as Head of Technology Client Sales. Previously, Naomi
managed the technology, telecoms and gambling categories at AOL. Prior
to that, Naomi worked at the Financial Times where she was Group Head of
Technology Client Sales.
Carl Jordan comes to Vibrant as Director of Publisher
Solutions Europe. He will lead the relationship with publishers and
extend Vibrant’s reach by solidifying its
position as the partner of choice for publishers across Europe. Carl
comes from Google where he was responsible for providing discovery,
monetisation and commerce solutions to media and publishers within the
EMEA region. The portfolio of products included Google Websearch,
Adwords, News, Maps, AdSense and Checkout. Before that, Carl was Head of
Agency Sales UK for Yahoo Search Marketing (formerly Overture) and prior
to that he was the Agency Sales Manager for Emap Metro Online.
Sheila Williams, Vibrant’s new Publisher
Solutions Director UK, comes from Associated Northcliffe Digital
where she served as Head of Digital Partnerships. Sheila has worked in
publishing for over 14 years, most of that online. Her broad experience
includes selling display advertising on some of EMAP’s
leading consumer magazines, agency sales across The Times and Sunday
Times, sponsorship and promotions across IPC brands.
Says Craig Gooding, Vibrant COO and Co-founder, “We
have nearly doubled our staff in London over the last six months in
order to grow our existing European businesses and break into new
markets in Russia, Eastern Europe and Asia. These high powered hires
will, on the one hand, help grow our premium publisher network to
deliver significant incremental revenues for our publisher partners and,
on the other hand, deepen and expand our relationships with advertisers
to deliver a suite of solutions based on our proprietary contextual
technology.
Other new hires in the London office include: Matt Boak as Senior
Account Manager, Alex Davies as Account Manager, Emmy Lacey
as Account Manager, Tom Pepper as Account Manager, Fiona Salmon
as Account Director, Fola Sullivan as Account Director and Anna
Tracey, who returns to head the UK Sales team.
About Vibrant Media
Vibrant Media, a world
leading contextual advertising network, gives marketers the opportunity
to deliver highly targeted, use-initiated advertisements within the text
of premium Web content. The company works closely with advertisers,
agencies and Web publishers to plan, buy, deliver and optimise
contextual campaigns across 3,500 premium publisher websites. Reaching
more than 125 million unique users per month, Vibrant Media manages more
than five hundred billion words and phrases per month, for top
advertisers such as Sony, Microsoft, HP, IBM, Universal Pictures and
Adidas. The company was founded in 2000 and has offices in London, New
York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than
200 employees. The Company’s rapid growth has been recognised by both
the Inc. 500 and Deloitte Fast 50 list and most recently by the Media
Momentum awards where Vibrant won the ‘Uniqueness of Offering’ category.
For more information, visit:
www.vibrantmedia.com, www.vibrantmedia.co.uk,
www.vibrantmedia.de, www.vibrantmedia.fr,
*Comscore May 2008
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