Oxy® Helps Teens “Face the World, Helps Parents Face the Future

Orchard Park, NY (EMWNews) July 29, 2008 — OXY®, the popular acne skincare line for teen boys, is committed to helping worried teens face the world with clear skin, and this year the brand continues to help worried parents face future college costs with the second annual OXY® Cash for College Sweepstakes, available exclusively at http://www.oxymom.com.

Cash For College Image

“For more than 25 years, OXY® has been providing a clear face for millions of teens across America,” says Steve Smith, director of marketing for Mentholatum. “Last year we started the OXY® Cash for College Sweepstakes to give back to the many parents who purchase our products for their teens, and the response was overwhelmingly positive. This year, we wanted to give even more back so we increased the total prizes from $25,000 to $100,000.” In our research into moms, how they are going to pay for college is a top concern, he adds.

According to Smith, the sweepstakes continues to be a part of its current outreach efforts to moms of teen boys, whom research shows to be the primary purchaser of their sons’ acne products.

“Mom is usually at the forefront when it comes to dealing daily with their kids’ problems and planning for their futures,” says Smith. “We want to make sure we’re providing her with valuable resources she’ll appreciate.”

Now through September 30, 2008, each parent who visits $100,000 OXY® “Cash for College” Sweepstakes. One lucky parent will win a grand prize of $25,000 as a contribution to a 529B College Savings Plan, five first place winners will each receive $10,000 as a contribution to a 529B College Savings Plan, and five second place winners will each receive $5,000, for a total of $100,000 in scholarships. The $100,000 OXY® “Cash for College” Sweepstakes is open to U.S. legal residents with a son between the ages of thirteen and nineteen. Visit www.oxymom.com for official rules and entry form.

OXY® has been a trusted name in acne treatment for more than 25 years. The OXY® line of acne products are available nationwide at major retailers, including mass market stores, pharmacy chains and independent drug stores.

For more information, visit www.oxymom.com. The site will also post future contests, tips and giveaways targeted to moms, as well.