Apogee Search Launches Web Site Effectiveness Consulting


Apogee Search

2008-08-19 11:22:00

Apogee Search Launches Web Site Effectiveness Consulting

New Services Include Conversion Rate Improvement, Metrics and Analytics, and Testing and Measurement

AUSTIN, TX–(EMWNews – August 19, 2008) – Apogee Search, a leading search engine marketing

firm, announced today the official launch of their Web site effectiveness

services division, which provides online marketers with expert solutions to

improve navigation, content and, most importantly, conversion performance

of both e-commerce and lead generation Web sites. Apogee Search’s seasoned

conversion consultants evaluate and optimize the effectiveness of landing

pages and Web sites to ensure highest possible return on investment for


“Apogee Search is excited about the new Web site effectiveness consulting

services because we can offer instant improvements to an existing Web

property,” says Alissa Ruehl, the new division’s manager. “We tailor our

services to our clients’ specific business needs and goals, and we are

committed to ensuring their Web marketing campaigns succeed powerfully.”

The division has three broad service offerings: Conversion rate

improvement, Metrics and analytics, and Testing and measurement. The Conversion rate improvement package includes

Strategic persona modeling, Web site heuristic evaluations, and Landing

page testing and design.

A Persona model is comprised of demographic and

psychographic information of a web user, then combined with common

typology-driven (e.g. Jung-Myers-Briggs) personality profiles, CRM and Web

analytics data, and Apogee Search’s deep industry experience with online

marketing. The models include goal setting, establishing points of site

entry, defining value triggers, and identifying obstacles. Once created,

these models can be used for ongoing sales and marketing efforts.

The Web site heuristic evaluation engagement

helps to improve conversion rates through an in-depth analysis based on

industry best practices, Apogee Search’s experience and experiments, and

clients’ analytics data. The team at Apogee Search will compile a list of

the positives and negatives of a web site as well as prioritized,

actionable recommendations to improve overall site performance.

Marketers can benefit from Apogee Search’s knowledge and expertise in Web

site design via the new landing page testing and design service. Apogee Search

consultants design high quality landing pages that can be integrated into

clients’ existing Web analytics and CRM applications, then optimize these

landing pages using Google Website Optimizer or other industry leading

testing tools. Apogee Search also has the capability to not only optimize

landing pages on raw conversions, but also to generate qualified leads and


The Conversion rate improvement services are individually available or can

be bundled for maximum results.

Apogee Search’s new Metrics and

analytics offering assists clients in acquiring quality data that can

be integrated into CRM systems or used to determine the source and behavior

of visitors to a specific Web site. Through the CRM integration

service, the Apogee Search experts can link up clients’ current online

marketing campaigns, landing pages, and/or lead forms, with clients’ CRM


The Web analytics program offers several

different solutions for users experiencing issues or problems with their

site’s data including a review of a client’s current data systems, data

audits, technical support in employing data tools, and expert suggestions

in choosing effective analytics applications. Apogee Search also offers

training services in the correct utilization of data analytics tools.

In addition, Apogee Search now offers a series of Web page testing as part

of the Testing

and measurement selection that ensures excellent site performance for

clients. In order to guarantee a steady increase of clients’ conversion

rates, Apogee Search can implement two kinds of thorough testing methods,

A/B or Multivariate, depending on how many variables a client’s Web site

has. The specialists at Apogee Search can also set up special optimizer

tools that will test the effectiveness of landing pages, resulting in

driving higher traffic to a site.

Apogee Search is also offering a free key page review that entails expert

recommendations for changes in headings, copy, site navigation, and layout,

that will help increase conversion rates. To take advantage of this

promotion, visitors can complete and submit a form on Apogee Search’s Web


“As one of the largest online marketing services firms in the country,

Apogee Search is rapidly growing and expanding our portfolio of services in

response to our clients’ requests and needs,” says William Leake, Apogee

Search CEO. “Search engine marketing effectiveness is strongly linked to

the ability of Web sites to engage visitors and efficiently meet their

needs. By helping our clients improve their landing pages through our new

suite of services, we expect them to see even more success with their SEM

and SEO campaigns and more effectively reach their overall business goals.”

For more information on Apogee Search’s new Web site effectiveness

consulting, please visit: Apogee Web site

effectiveness page

About Apogee Search

Since its inception in 2001, Apogee Search has rapidly grown to become one

of the 20 largest Search Engine Marketing firms in the world. Founded by

early Internet pioneers and McKinsey & Co. alumni, Apogee focuses on a

variety of proven online marketing methods that include paid search,

natural search and other ROI-driven online marketing channels. All of

Apogee Search’s solutions are designed to drive qualified, targeted

visitors to B2B and B2C Web sites for more leads, customers, revenues and

profits. To learn more, visit: www.apogee-search.com.

Media Contact
Carla Vicens
blast! PR for Apogee Search
(919) 833-9975 x10

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