E4X FiftyOne Global Ecommerce Solution to Provide Access to 500 Million

                                 Consumers



    BELLEVUE, Wash. and NEW YORK, July 28 /EMWNews/ --

drugstore.com, inc. (Nasdaq: DSCM), a leading online retailer of health,

beauty, vision and pharmacy products has entered into a contract to utilize

E4X, Inc.'s FiftyOne Global Ecommerce Solution (http://www.fiftyone.com) to

power the expansion of sales internationally. drugstore.com

(http://www.drugstore.com) expects to be able to provide a wide selection

of over-the-counter products to customers in 34 countries before year end.



    



    "drugstore.com is one of the top 50 online retailers in the United

States, the time is right to accelerate our growth by adding international

markets," said Dawn Lepore, CEO and chairman of drugstore.com, inc. "We're

seeing increasing demand for our over-the-counter products from outside of

the US and we believe the FiftyOne Global Ecommerce solution from E4X will

enable a cost- effective expansion opportunity in a short period of time."



    "This is an unprecedented opportunity for U.S. retailers to extend

their ecommerce sites internationally, and gain access to an entirely new

and previously untapped market of 500 million consumers in 34 countries,"

said Michael DeSimone, Chief Executive Officer, E4X, Inc. "International

shoppers are streaming to U.S. ecommerce websites to buy virtually all

categories of consumer products, and for good reason. The low U.S. dollar

means they're going to save significantly -- as much as 40% in some

instances -- even when shipping costs, import tariffs, and taxes are

included."



    The FiftyOne Global Ecommerce solution from E4X simplifies

international ecommerce for both retailers and consumers. Shoppers visiting

a retailer's U.S. based ecommerce site from outside the U.S. are shown only

the merchandise, pricing, and delivery options available in their country.

Meanwhile, to the retailer, international sales are managed to look the

same as any domestic sale. The FiftyOne solution addresses all aspects of

an international transaction -- including local country merchandising,

multi- currency payments, global logistics and delivery, and post-sale

customer support.



    This solution will enable drugstore.com to facilitate market expansion

with:



    * Local Country Merchandising: Website Localization, Guaranteed local

currency product pricing, Restricted product screening, and Guaranteed

lowest possible landed costs make international customers feel welcome.



    * Multi-currency Payments: Multicurrency Credit Card Processing,

International credit card fraud protection, Currency management, and USD

settlement ensure customers are charged and pay in their own currency,

while retailers are paid in U.S. dollars at the time of order -- without

foreign exchange risk.



    * Global Logistics and Delivery: U.S. retailers ship to a U.S.-based

hub and FiftyOne handles the customs clearance, international shipping,

package tracking, and return shipping. International customers receive the

lowest guaranteed landed cost for delivery to their door -- with no

surprise fees or surcharges.



    * Post-sale Support: FiftyOne returns management and customer service

tools allow U.S. retailers to provide international shoppers with the same

level of customer service provided to domestic shoppers.

    About drugstore.com, inc.



    drugstore.com, inc. (NASDAQ: DSCM) is a leading online retailer of

health, beauty, vision and pharmacy products. Our portfolio of brands

include: drugstore.com(TM), Beauty.com(TM) and VisionDirect.com(TM). All

are accessible from http://www.drugstore.com and provide a convenient,

private, and informative shopping experience while offering a wide

assortment of more than 30,000 products at competitive prices.



    The drugstore.com pharmacy is certified by the National Association of

Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site

(VIPPS) and operates in compliance with federal and state laws and

regulations in the United States.



    About E4X, Inc.



    E4X, Inc. is the leading provider of technology and services that

simplify global ecommerce for both retailers and consumers. The company's

FiftyOne Global Ecommerce solution (http://www.fiftyone.com) manages local

country merchandising, multi-currency payments, global logistics, and

international customer service complexities enabling a U.S. retailer to

sell to 500 million new international consumers using its existing

ecommerce infrastructure. Founded in 1999, E4X is based in New York with

offices in Toronto, Canada and Tel Aviv, Israel. For further information,

visit http://www.e4x.com.



    This press release contains forward-looking statements regarding future

events and expectations of drugstore.com, inc. Words such as "believe,"

"may," "will," and similar expressions, are intended to identify

forward-looking statements. Forward-looking statements are based on current

expectations, are not guarantees of future performance and involve

assumptions, risks, and uncertainties. Actual performance may differ

materially from those contained or implied in such forward-looking

statements. Risks and uncertainties that could lead to such differences

could include, among other things: effects of changes in the economy,

changes in consumer spending, fluctuations in the stock market, changes

affecting the Internet, online retailing and advertising, changes in senior

management, risks related to systems interruptions, possible governmental

regulation and the ability to manage a growing business. Additional

information regarding factors that potentially could affect the business,

financial condition and operating results of drugstore.com, inc. is

included in the company's periodic filings with the SEC on Forms 10-K, 10-Q

and 8-K. drugstore.com, inc. expressly disclaims any intent or obligation

to update any forward-looking statement, except as otherwise specifically

stated by it.






     Media Contacts:

     For drugstore.com                       For E4X, Inc.:

     Anne Marshall                           Don Goncalves

     [email protected]                 [email protected]

     425-372-3464                            781-793-9380



     Investor Relations:

     The Blueshirt Group for drugstore.com

     Brinlea Johnson

     212-551-1453

     [email protected]